Just to echo Steve’s thoughts, I think it’s paramount that Snoop makes it clear when they’re showing a whole market view, versus a restricted view with limited suppliers. Snoop’s current perspective which considers the barrier to switching makes total sense, but it’d be interesting to see what would happen to switch rates if the default view was a whole market view and upon trying to switch, Snoop would display a message stating what the saving would be from switching away from your current supplier to a supplier supported in the app, versus one not supported by the app. This could then empower the customer to make the decision of whether they want the easiest option or the most money-saving (where those aren’t the same).
Of course, this may decrease the number of switches that happen through the Snoop app, and I understand this is a revenue stream for Snoop, but I suppose it’s about finding a sensible balance. In order for me to regularly use Snoop (and also to recommend it to others!), I want to feel confident that Snoop is helping me save as much money as possible (with the understanding that Snoop need their revenue streams), and therefore I’m in favour of the default view being a whole market view (or at the very least a clear disclaimer of the results). For what it’s worth, I think MSE’s energy club have nailed transparency and clarity when displaying their results.
So far my experience of Snoop has been very positive, so keep up the good work!