The data gathered by Snoop will presumably be used to profile users and then used by Snoop to target offers etc. It would be a really nice feature to see an explanation of how a particular offer has been arrived at to provide greater transparency about the offer being shown. This would be equivalent to being able to see which criteria Snoop and partners used to select their target audience for a particular offer e.g. high earner, London based, aged 18-25, likes eating out.
I’d also like to see a ‘what do we know about you’ feature which neatly summarises the information which has been derived from my data without being provided by me. This could be displayed in an engaging format rather than simply a data dump (like the Amazon request my information tool).